Strategic Innovation Game

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The Strategic Innovation Game (SIG) is a business simulation exercise. The SIG is set in the paint and coatings industry of a medium-sized developing economy. Previously, the overwhelming majority of industrial paints sold in this country were produced by a state-owned monopoly. In a push towards economic liberalization, the company was broken up into several identical firms. SIG participants are responsible for managing one of these firms. Each participant directly competes against five other firms by making decisions related product development, production, process efficiency, marketing and finance. At the end of each decision period, participants receive detailed feedback about their firm's performance and the performance of their competitors.










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The seminar and workshop are scheduled to last approximately 4 hours and 30 minutes. Because the exercise is conducted in small teams, one participant’s leaving prematurely is likely to affect the entire team’s experience. Therefore, your commitment for the entire duration is a requirement for participation. Do you intend to participate for the entire duration of the exercise?

The Game is optimized for use with a recent version of Google Chrome or Mozilla Firefox browsers. If you are using Internet Explorer, some Game functionality will not work. Are you currently using a recommended browser?

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How to participate in the Game


Currently, participation in the SIG is by invitation only. If you have received an invitation to participate, please click the 'Enter Activation Code' button on your left and enter your unique activation code. Subsequent prompts will guide you through the process of creating a User ID and setting your password.

After you create your login credentials, a system administrator will provide further instructions regarding the start time and the time allotted for each decision period. When playing the SIG, please remember to save your work on one decision screen before navigating to a new screen.

The game must be accessed with a Firefox or Google Chrome browser

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Enter Your Login Details

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